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your
customers aren't delivering the revenues that they previously
were?
Implement
an idea that gets people talking. The "Presidents' Club" Send
and Receive campaign Wiken created for BellSouth Mobility is a
testimonial to Marketing Technology. Through database systems
created and implemented by Wiken, it was discovered that analog
customers weren't actually leaving - they were simply taking advantage
of competitive digital trial offers within specific calling areas.
With a program that focused on usage incentives, revenue was regained
and an ROI of greater than 200% was achieved.
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