you want to turn a currency-based program with growing liability and little reward leverage into one that's targeted, cost-effective, and manageable?

Reward customers according to their value. One way to lessen the liability of typical currency-based programs is to identify and reward each customer's true value. Using Marketing Technology, Wiken International helped BellSouth Mobility create a tiered program that incented customers based upon their newly mapped profitability profile.

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