your market is deregulating and customers are at risk of defection?

Show them the BENEFIT of staying put. EuroTel came to the Relationship Marketing experts - Wiken - to help them protect their best customers from new competition. The EuroTel BENEFIT program has captured the hearts of its Czech customer base by making them feel both valued for their membership and informed about what's happening in the marketplace - creating results that were well above industry standards, not to mention targeted objectives.

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