It's one thing to sign up new customers. It's another to keep them. That's why retention - identifying your best customers and giving them a reason to stay - is the heart and soul of relationship marketing.

We help our clients retain their high-value customers by refining how they relate to those customers, unearthing what's important to individuals as well as markets, and responding to needs and cues.

What do you do when . . . your market is deregulating and customers are at risk of defection?

What do you do when . . . you want to turn a currency-based program with growing liability and little reward leverage into one that's targeted, cost-effective, and manageable?

What do you do when . . . you've gathered valuable data on your customers and are ready to proceed to a more individualized phase of relationship marketing?

What do you do when . . . you want to retain your best customers and protect their revenue from competing technologies?