IN Marketing — short for Individual Needs Marketing — is Wiken International's internal Marketing Technology company, and a key part of the relationship marketing picture. IN Marketing utilizes knowledge-based marketing technology to provide solutions to each customer relative to his or her individual needs. IN Marketing generates and manages proprietary information-driven strategies that give you access to powerful new knowledge about your customers.

IN Marketing was established because many companies do not have the internal resources to develop or maintain the sophisticated databases and technologies required to implement an effective Relationship Marketing program.

IN Marketing creates software and database systems that are designed to be modular, customizable, scaleable to any size program and quick to implement. The architecture allows for multiple points of customer contact, including web access, Integrated Voice Response (IVR), and live customer care representatives. So whether you're sending a survey to your ten best customers or creating a loyalty program for ten million customers, IN Marketing can design and implement systems to support your strategies.

By profiling and segmenting data, we identify key trends and characteristics of your best customers. Analyzing behavior and developing statistical models enable us to predict response. Rather than treating every customer the same, you can focus marketing expenditures where they will have the greatest impact on customer tenure, purchase behavior and commitment to your brand.

Seizing the window of opportunity and implementing programs quickly is important in today's highly competitive marketplace. With IN Marketing's QuickStart process, you can have a database in the works and begin customer communications in nine weeks or less, well before the competition has a chance to react.