A strong strategic foundation behind every effort is not an option: it is a blueprint for action, and a requirement for long-term success.

At Wiken, we help our clients fine-tune and implement strategies developed internally or through management consultants. We understand the need of many clients to bring in management consultants to determine strategies and build the business case. But often, the strategies identified at this level stop well short of specific recommendations or tools for implementation. Our ability to turn strategies and recommendations into operational marketing programs, and our expertise in integrating them with other existing or planned marketing efforts, is what sets us apart from the competition.

Together with our clients, we analyze the current situation to fully understand their business, their customers and competitive situation. This intense process helps us define business and communications objectives which in turn drives the development of unique and innovative strategies. We assess how well individual strategies will achieve the objectives. We identify and source internal and external resources needed for implementation, detail all associated costs and analyze the return on investment. Finally, we provide research and testing recommendations and provide our clients with a detailed timetable and operational plan through launch, and the life of the program.

Each facet of the strategic plan is brought together within the powerful context of relationship marketing, with the customer as the focal point. Our ability to integrate the key drivers of loyalty and profitability — branding, bonding and behavior— enables us to solicit input, predict behavior, and ultimately increase overall customer involvement, with measurable impact on the bottom line.

Whatever the challenge, our process for helping clients develop the right strategy is best described by our logo: "Starting at the center. Taking it to the edge." Asking the right questions and accurately analyzing your current situation establishes the strategic direction; creating and implementing the strongest possible strategic solution achieves success.