you're the first new entrant in a newly deregulated market?

Talk to customers where they live. Danish wireless company SONOFON partnered with the Positioning and Customer Acquisition experts at Wiken International to reward customers with high-value "savings refunds." Competing against the entrenched monopoly service provider, SONOFON achieved an over 300% increase in subscribers - and successfully converted the marketplace from analog to GSM digital service in just six weeks.

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