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you need
to gain vital display space and generate strong consumer pull
during a seasonal drive - but traditional marketing strategies
are declining in effectiveness?
Come
up with a big, make that giant, idea. This incredibly effective
Drive Period Promotion for Green Giant increased display and customer
pull with a customizable in-store FREE dollars program that resulted
in 100% display sell-through. Interactive displays made use of
an innovative electronic scanning technology, the first application
of its kind in this market.
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